Get found. Get answered. Get recommended.
A unified SEO, AEO, and GEO strategy designed to make your business easier to find, understand, trust, and recommend across search engines and AI-powered discovery.
Search results
Illustrative example of how customers discover a business today.
How it works
Customers still search, but they also get direct answers and ask AI assistants for recommendations. All three rely on the same thing: a business that is clearly described, well structured and easy to trust.
It is the work of making your business easy to find, understand and trust across search engines, answer engines and AI-powered discovery. We do not sell reports. We build and fix the digital foundation all three rely on: your website, structured data, content and business information.
Built once. Read by every discovery system.
Search Engine Optimization
Customer asks
“roofing company Brossard”
What the system needs
To understand what you do and where, and to trust your site enough to rank it.
What we do: We fix the technical and content foundations so search engines can crawl, understand, index and rank your business.
Answer Engine Optimization
Customer asks
“How much does a roof replacement cost in Quebec?”
What the system needs
Clear, direct answers it can lift from your pages and attribute to you.
What we do: We structure your content around the real questions customers ask, in a format answer systems can understand and reuse.
Generative Engine Optimization
Customer asks
“Who are some reputable roofing companies near Brossard?”
What the system needs
Enough consistent, trustworthy information to understand who you are and when you are relevant.
What we do: We strengthen the entity signals AI systems can use: consistent business information, expertise, authority and references. We cannot control what they say, but we can give them better information.
See what is holding your visibility back
Get a Visibility AuditWhat we actually do
Four connected disciplines. We apply the ones that matter for your business, market and goals.
A foundation search engines can read.
GEO is not an “AI ranking hack”.
Nobody can control what an AI system says. What we can do is improve the signals, structure, content, authority and machine-readable information that increase the likelihood your business is discovered and correctly represented.
Find out what search engines and AI systems can and cannot understand about your business.
Get a Visibility AuditSee the difference
Toggle between a typical unoptimized business and the same business after a Search + AI Visibility project.
How a search result may look
blackboxdevelopment.ca › example
Home - Company
We offer quality services. Contact us today for more information about what we do and how we can help you.
What a machine can read
Illustrative example, not a real client.
The BlackBox process
A repeatable method, so you always know what is happening and why.
We analyze your company, market, competitors, services, locations, audience and existing digital presence.
We identify technical SEO, content, local visibility, structured-data and AI-discoverability weaknesses.
We improve website architecture, metadata, schema, content structure, internal linking and entity clarity.
We implement SEO, AEO, GEO, local visibility, performance and content improvements.
We improve authority signals, reputation, references and relevant off-site presence.
We track search visibility, technical health, rankings, conversions and AI/discovery signals where measurable.
Why BlackBox
Visibility depends on how your website is built. Most agencies can only advise on it. We build it, so we can fix it.
Built around your business
The same foundation, applied differently depending on your business model.
Contractors, roofing, automotive
Why it matters commercially
Rankings are a means, not the goal. SEO, AEO and GEO should support real business outcomes, so we measure what moves the business.
Results vary by market, competition, starting point and time. We never promise specific rankings or results; we report what is measurable, honestly.
Packages
One-time optimization projects with a defined scope. Choose the depth that matches your business.
Fix
$1,499CAD
For small businesses that need a strong search foundation.
Fix the foundation: get the technical basics, metadata and structured data right.
Start FoundationFull scope
Build
$2,999CAD
For businesses serious about increasing organic and AI visibility.
Build visibility: add strategy, content and local depth to compete for the searches and questions that bring customers.
Choose GrowthWhat you gain over Foundation
Full scope
Everything in Foundation, plus:
Extend
$5,999CAD
For established companies that want a comprehensive search + AI visibility strategy.
Extend your reach: cover many services and locations with authority, reputation and executive reporting.
Build AuthorityWhat you gain over Growth
Full scope
Everything in Growth, plus:
Growth is built for established businesses facing real competition: it is where strategy and content are added to the technical fixes.
Not sure which package fits? Start with a free audit and we will tell you.
Get a Visibility AuditCustom enterprise programs available for larger organizations, multi-location businesses, and highly competitive markets.
We improve the factors that influence visibility. We do not guarantee rankings or placement in AI-generated answers, and no one legitimately can.
$499CAD /month, from
Keep your momentum after your project. Entirely optional, never required.
Ask about Visibility ManagementFAQ
SEO (Search Engine Optimization) is the work of making your website easier for search engines to crawl, understand and rank, through technical health, clear content, good structure and trust signals.
AEO (Answer Engine Optimization) structures your content so search and answer systems can extract direct, useful answers to the questions your customers ask, through FAQs, clear explanations and structured data.
GEO (Generative Engine Optimization) is about making sure AI-powered discovery tools have strong, consistent and authoritative information about your business, services, expertise and location, so they can represent you accurately.
SEO focuses on ranking in traditional search results. GEO focuses on being understood and accurately represented by AI-powered systems that generate answers or recommendations. They share a lot of groundwork: clear content, structured data, authority and consistency.
No. Nobody can guarantee that an AI system will mention your business, and anyone who promises it is not being honest. GEO improves the signals and information that increase the likelihood of being discovered and correctly represented.
No. Search engines use many factors and change constantly. We improve what is within your control and report transparently on measurable progress.
Yes, and local businesses often benefit the most. Local SEO, Google Business Profile, consistent business information and location content are core parts of the service.
Often yes. Having a website does not mean search engines and AI systems can understand it. Many sites have weak metadata, missing structured data, slow pages or unclear content that hold them back.
Technical fixes can be implemented within weeks, but search results typically take months to reflect improvements depending on competition, your starting point and your market. We set realistic expectations during the audit.
Yes. Most of our visibility projects start from an existing website. We audit what you have, fix what is holding it back and build on what already works.
Yes. We work with sites built on most platforms. Depending on the platform, implementation may happen directly or through recommendations your developer applies.
Not necessarily. Our packages are one-time projects with a defined scope. Ongoing work helps in competitive markets and for fast-changing sites, which is why Visibility Management is optional.
Measuring AI visibility is still imperfect. Where practical, we monitor brand mentions, referral traffic, branded search and sample AI queries over time. We are upfront about what can and cannot be measured.
Yes. We optimize categories, services, descriptions, consistency with your website and guidance on reviews and local signals. Some changes require access to your profile.
Yes. We restructure and extend your content with clear answers, entity information and structured data so it is easier for both people and machines to understand.
Free audit
Tell us about your business. We review your website and presence, then send you what we find and what we would fix first.
Search
Technical health and search visibility.
Answers
Content and question / answer structure.
AI discovery
Entity clarity and AI discoverability foundations.
AI visibility cannot be measured perfectly. We show you what is measurable and are clear about what is not.
